A hallmark guarantees integrity, making it the perfect symbol for 10 Grosvenor Street.
The logo represents the development, the developers and the delivery date.
Ten Grosvenor Street (X)
the developers; Hammerson (H)
and Grosvenor (company logo)
delivery date (2004).
In fact, we wanted to use a panther head - the hallmark of London - but the Assay Office had other ideas.
To promote the property's prestigious location, we created a brochure of double page spreads, revealing the leading brands situated close by.
As well as the watch face, a sliding ruler was used to convey the travel time to the property and the extensive floor areas. This was just a part of Ten Grosvenor Street's impressive website and interactive profile.
The marketing material for 10 Grosvenor Street took 'quality' as a proposition, so we stamped the Grosvenor identity on a solid silver ruler and distributed it to agents, inviting them to the building's January launch.