"Good design is good business"

THOMAS WATSON JR   Chairman IBM 1952 - 1971

 

Kigali CLIENT The Rwandan Development Board

Out of Africa

INVESTMENT

This book aims to capture the very essence of the Kigali opportunity. The Rwandan capital has set its sights on becoming the gateway to East Africa for the international business community and its taking its message to investors around the world. International businesses like Barclays Capital, Marriott Hotels, Heineken Group and KLM Royal Dutch Airlines have already recognized the Kigali opportunity and have made their own investments in the future.

The pages of the book tell their stories, so that they may inspire others to follow.

 

King’s Cross CLIENT Argent King's Cross Limited Partnership

WINNER THE PROPERTY MARKETING AWARDS 2012
BEST OVERALL MARKETING CAMPAIGN (OFFICES)

A never-ending story…

THE BOOK

Stories of a King’s Cross past, present and future in 200 pages...

 

Regent Street CLIENT The Crown Estate

WINNER THE PROPERTY MARKETING AWARDS 2012
BEST OVERALL MARKETING CAMPAIGN (INVESTMENT)

One mile of style

INVESTMENT BROCHURE

Regent Street is a shopping destination, arguably the first shopping centre in the world. It rivals The Champs Elysées and Fifth Avenue as such. Its Grade II listed façades present some of the finest architecture in London.

The Crown Estate manages Regent Street on behalf of Regent Street Partnership, which includes The Crown Estate joint venture partner, Norges Bank Investment Management - The Norwegian Government Pension Fund.

CBRE advised the sale, Sutton Young designed and produced the ‘story’.

 

Regent Street CLIENT The Crown Estate


NOMINATED THE PROPERTY MARKETING AWARDS 2012

Crowning glory

THE GUEST BOOK

Regent Street is internationally recognised as a retail destination of distinction. Designed in the early 20th Century, it was the first purpose-built shopping street, and is still home to outlets of quality, style and fashion.

But Regent Street is about more than retail. Behind the elegant Portland stone façades is a thriving business community of 10,000 people, engaged by a variety of companies from big corporations to fashion PR agencies.

The Crown Estate, Regent Street’s owners, consider themselves guardians of two unique assets: the street itself and its occupiers, their guests. Just as these guests are proud to be there, The Crown Estate is delighted to host them.

So we created 'The Guest Book'.

On one level the publication celebrates Regent Street’s depth and range of business activity, and the care with which The Crown Estate treats its occupiers. Equally 'The Guest Book' shows potential occupiers the ways in which their enterprises can flourish and grow, without leaving Regent Street.

 

 

 

Shoppi Tivoli CLIENT A&A Liegenschaften Bigstore AG

Swiss made

INVESTMENT

For sale - Shoppi Tivoli, Switzerland’s largest shopping centre and its first. With over 150 units covering some 800,000 square feet Shoppi Tivoli is Zurich’s premier retail destination, and a premier investment opportunity.

 

One Grafton Street CLIENT Hines

Mayfair’s finest

LEASING AND INVESTMENT

A late Victorian building extensively and sympathetically renovated and rebuilt in one of London’s premier locations - Mayfair

The covers of the leasing and investment brochures depict ‘Rail Diversions’ by Royal Academician Tom Philips - a lasting artistic legacy which now adorns the buildings restored façades.

One Grafton Street

 

The Collection CLIENT Cosgrave Property Group

Oxford Street

INVESTMENT

Oxford Street - the largest of the Central London retail markets. The Collection - three buildings, four flagship stores. Next, River Island, New Look and Zara sit at ground level. The offices of Christie's the world's leading art auction house and the National Football League or as we know it the NFL sit above.

 

The Queen’s Club CLIENT The Queen’s Club

Members only

PROSPECTUS

Established in 1886, The Queen’s Club was the first multi-purpose sports complex ever to be built anywhere in the world. It was named after Queen Victoria, its first patron, and is widely renowned as one of the premier lawn tennis and rackets clubs in the world. The Queen’s Club has hosted as many as 25 different sporting activities and, as well as lawn tennis, has been the scene for such varied sports as ice-skating, baseball, athletics and rugby.

In 2007 the members were give the opportunity to acquire the club, Sutton Young provided the prospectus.

 

63 Brook Street CLIENT Grafton Advisors and GE Real Estate

Prime location

LEASING BROCHURE

Behind its tasteful, retained façade 63 Brook Street W1 is a stunning redevelopment in the Mayfair tradition of restrained, elegant affluence. Our brochure reflected this, placing the building in context.

The property has some illustrious neighbours, from the goldfish swimming in Tyburn Brook, the hidden London river that gives Brook Street its name, to Claridge's Hotel where Gordon Ramsay is chief tastemaker.

The occupiers join a distinguished roll call: three Prime Ministers have lived on the street. Curiously there is no blue plaque for one of them, Henry Addington, Viscount Sidmouth. Possibly because he invented income tax.

The Tyburn Brook still flows, but is only visible, complete with goldfish, in the basement of the nearby Gray’s Antique Market on Davies Street.

 

Grosvenor

The Art of Recycling

IDENTITY

A true brand is a living thing. It requires nurturing or it will die.

Few property companies have enjoyed such longevity as Grosvenor – the Duke of Westminster’s property company.

With over 50 years' global property experience, and some 300 years presence in central London, Grosvenor is a true practitioner in the ‘art of recycling’ – the expertise of estate management.

Grosvenor’s brand identity, circling ears of corn, represents the ‘rule of three.’ Investment, development and management drive the business in residential, retail and commercial markets. While Grosvenor's international reach extends to Europe, Asia Pacific and North America.

Why ears of corn? A wheat sheaf has been part of the Grosvenor family coat of arms for 1000 years.

 

Festival Place CLIENT Grosvenor

Centre of attention

IDENTITY

With 200 shops, restaurants, cafés, bars, a cinema, a theatre, a sports centre, a library and a nightclub, Festival Place is a development of some scale. Sutton Young was proud to be responsible for naming and branding this new town centre for Basingstoke.

 

Adelphi CLIENT Knight Frank

A picture of Art Deco perfection

PICTURE BOOK

In 1768, brothers John, Robert, James and William Adam leased a site on The Thames for a speculative development they would call the Adelphi Buildings. (Adelphoi is the Greek word for brothers.)

It would become London’s first neo-classical property. In the 1930s, the Adelphi Buildings were demolished to make way for the unashamedly Art Deco structure we see today. Designed by Colcutt and Hamp - this is The Adelphi.

Thanks to its fabulous exteriors and magnificent interiors, when the building came up for sale it was the perfect picture book opportunity.

 

IFC Hong Kong CLIENT Sun Hung Kai Properties

Bigger, better, bolder.

LEASING BROCHURE

Designed by César Pelli, IFC is made up of two skyscrapers. Tower Two is the eighth tallest office building in the world.

In 2003 the Financial Times, HSBC and Cathay Pacific ran an advertisement on the property's façade, stretching more than 50 storeys and covering an area of 0.2 million square feet, it was simply the world's largest advertisement.

 

10 Grosvenor Street CLIENT Grosvenor

Quality assured

IDENTITY

A hallmark guarantees integrity, making it the perfect symbol for 10 Grosvenor Street.

The logo represents the development, the developers and the delivery date.
Ten Grosvenor Street (X);
the developers - Hammerson (H)
and Grosvenor (company logo);
delivery date (2004).

In fact, we wanted to use a panther head - the hallmark of London - but the Assay Office had other ideas.

 

Harwood CLIENT Harwood International

Luxury redefined

HARWOOD OVERVIEW BOOK

'Exclusive, inclusive' - the philosophy of living and working in Harwood

 

Paddington Central CLIENT Development Securities, Aviva, Union Investment Real Estate AG

Go west

Identity

Isambard Kingdom Brunel saw this area as the gateway to the West and today, Paddington Central is a major hub of international, national and local connections - a gateway to London. A new square Sheldon Square, and a new street – Kingdom Street, are surrounded by 1.6 million square feet of highly specified offices, retail and residential space.

The apartments and offices are fully occupied and the restaurants, canal side bars and cafés are thriving as they serve a programme of events, concerts, exhibitions and farmers' markets.