As the rail network spread, Sir Stanley Hoarding had the idea of placing large-scale posters either side of the tracks. Even with the advent of digital media, computer generated blockbusters, a visually cluttered marketplace and reduced attention spans, large scale hoardings still have the power to attract.
Over a mile of richly decorated hoardings define the King’s Cross site, its perimeter, its entrances and its exits..
With a 110 metre frontage, where better to show future plans?
Bond Street receives its new headstone. The Henrietta House hoarding appeared as a backdrop for Malcolm McLaren’s Ghosts of Oxford Street.
One of the first new buildings to grace The City after the slump of the early nineties. Bold, powerful and representative of the confidence of London and Manchester, the developers.
Additional storeys on Berkeley Square